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What is Royal London advised life cover?
Advised life cover, which Royal London also calls its Personal Menu Plan, pays a sum of money if you die or become terminally ill during the plan term. The money is not earmarked, so your family can use it to clear a mortgage, replace your income or cover school costs.
The payout can be a lump sum or an income. You choose whether the cover increases, decreases or stays level over the term. In many cases you are covered as soon as you submit the completed application with your payment details, which closes the gap most people never think about.
You can apply if you are a UK resident aged between 18 and 88. Plans start from £5 per month. You answer medical questions and may need a medical before cover starts. There is no cash-in value at any time, and if you stop paying, the cover ends and you get nothing back.
Helping Hand, included with every advised plan
Helping Hand is the part clients actually use. You do not need to make a claim to access it, and it covers your partner and children as well.
A dedicated RedArc nurse
For serious physical injury, mental illness, disability or bereavement. The nurse tailors support for as long as you need it, and can arrange counselling, second medical opinions, home care or mobility equipment. Support is available even before a condition is diagnosed.
24/7 GP access
Video, phone or message consultations through HealthHero, useful when your own surgery cannot fit you in.
Mental wellbeing app
Thrive gives recommendations to help prevent, detect and manage common mental health conditions.
Physiotherapy advice
TrackActiveMe helps identify a physical injury and gives you personalised exercises to support recovery.
Personalised health report
LiveSmart reports on your nutrition, fitness, sleep, mental wellbeing and brain function.
Legal, career and medical helplines
Independent professionals for employment rights, wills and probate, or getting back into work after a health change or redundancy.

What Royal London actually paid
A claims record is the only evidence that matters. These are Royal London's own published figures for its protection business, covering 1 January to 31 December 2025.
98.4%
of all protection claims paid in 2025
£821m+
paid out to customers in 2025
62,412
claims paid to customers in 2025
94.2%
of term life insurance claims paid in 2025
Source: Royal London protection business claims paid, 1 January to 31 December 2025. A declined claim is usually a non-disclosure or a condition that did not meet the policy definition, which is the part advice is meant to prevent.
Who Royal London tends to suit, and who it does not
Royal London tends to suit families who will use its support services.
Families who want support before a claim
Helping Hand is available from day one and extends to your partner and children. If someone in the household is likely to need a nurse, a therapist or a second opinion, that has real value now, not only after a diagnosis.
People buying several covers at once
The menu structure puts life, critical illness and income protection on one plan, which keeps the admin and the plan fee in one place.
Not the right fit
If you want to buy online without an adviser, or you are over 88, this is not available to you. If you want any cash value at the end, this plan has none, and never will.
You might also find this useful
Other provider guides and cover types we can talk you through.
Royal London Helping Hand
The full detail on the support service, and how to activate it.
Aviva Life Insurance
The Life Insurance Plan, DigiCare+ and Aviva's published claims record.
Zurich Life Insurance
Flexible cover with free protection during underwriting and house purchase.
Vitality Life Insurance
Life cover that reduces your premium when you stay active.
Income protection
Replaces part of your income when illness or injury stops you working.
Get protection advice
Not sure which insurer or cover type fits? Send us an enquiry and we will work through it with you.
Common questions
Plain English protection guides
Protecting the mortgage is the part we advise on ourselves. Read how mortgage protection insurance works, including which type of cover suits which situation.
Where these figures come from
- Royal London, advised life cover
- Royal London, insurance claims performance
- Royal London, Helping Hand
Product terms change. Check the insurer's own key features document before you apply.
Talk it through with us
Tell us what you have in mind and we will come back to you, usually the same day. We are open Monday to Saturday, 9am to 8pm.