About That’s Family Finance

We arrange life insurance, critical illness cover and income protection for families across the UK. We started in August 2019, and we explain things in plain English before you decide anything.

2019The year we started, after Ben sold his first company
Mon to SatOpen 9am to 8pm, so evenings after work are fine
UK wideWe help families anywhere in the UK, by phone or WhatsApp

Who you would actually be dealing with

Ben Tomlin set the business up

Before That’s Family Finance, Ben built a training company called UK Sports Training. He started it in 2010 with no outside money and no debt, and ran it while also serving as a firefighter.

He qualified in financial advice in 2017, while still running that company. It was sold to a PLC in 2019, and That’s Family Finance began in August that year.

Read Ben’s full story

In 2019, UK Sports Training was named London and South East Company of the Year.

The same year it was sold, and the same year That’s Family Finance started.
A father carrying his two young daughters through a summer poppy meadow

How we are paid

There is no fee to you for our advice. If you take out a policy, the insurer pays us a commission.

Want to talk something through?

Tell us roughly what you have in mind. We will come back to you, usually the same day.

Guides on this