Become a protection adviser and help families build their financial wall
A life insurance broker helps individuals and families build a financial wall around them. It's hugely rewarding, but it's not for the faint-hearted.
You'll talk about hard-hitting subjects like cancer, stroke and serious illness, and what happens to a person or family with no safeguards in place.
You're not an order taker. You'll challenge "it'll never happen to me" and "I'll be gone, so it's not my problem", because the bigger picture matters. Your job is to help people avoid financial devastation.
Got thick enough skin?
Book an insight session
Protection first
The finance industry can be lucrative. Nobody needs to sell you a dream to see that. But it still takes hard work and belief in what you're doing.
We believe protection is the most important part of anyone's financial set-up. You can have the best investment plan in the world, but if you get ill, can't work, or worse, what happens to your lifestyle and your family's?
It's a skyscraper built on sand. The slickest investments mean nothing if the foundations aren't strong.
Protection first. Let's build that wall.
How the training works
Practical, real-world and done over video call.
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One-to-one training
Sessions with you on your own, by video call.
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Small group sessions
Sessions with a small group, by video call.
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Working together on live cases
You learn on real cases, so it's real-world rather than theory.
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An adult, common-sense approach
You're treated as an adult, and it's kept practical.
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Online drop-in clinics
Drop in when you have a question.
Do you need qualifications?
No. You don't have to pass an exam before you start. The Financial Conduct Authority, which regulates advice, doesn't require one for protection.
That doesn't mean anyone can do it. The rules say the firm has to be sure you know what you're doing before you advise a family.
Why families need more advisers
Protection pays out. Insurers paid a record £8 billion in claims in 2024, and almost every claim was paid. But only about 9% of people take financial advice, and there are around 31,000 advisers for the whole country. Most families never speak to one. A trusted person in their own community can change that.
Claims figures: ABI and GRiD, 2024 claims data, published July 2025. Adviser numbers and advice take-up: FCA financial advice firms survey, 2025.
How the money works
You pay nothing to join or to train, and we never sell you leads.
You're paid commission on the policies you arrange. We agree the split with you directly.
Because it's commission, your income isn't guaranteed. It depends on your time and whether families go ahead. Nobody can promise you an income from it.
Is it right for you?
- People locally know and trust you
- You're comfortable talking about illness and money
- You want work that fits around your life
- You need a guaranteed salary
- You'd find it hard to talk about death and illness
Questions people ask
Is there a fee to join or to train?
No. There's no fee to join and no fee to train.
Are there sales targets?
No. There are no KPIs and no sales targets.
How is the training done?
By video call. There's one-to-one training, small group sessions and online drop-in clinics, and you work on live cases with us.
Is a protection adviser the same as a life insurance broker?
Mostly, yes. People use both names. A protection adviser recommends and arranges life insurance, critical illness cover and income protection. Broker is the everyday word for the same kind of role.
Do I need qualifications to become a life insurance broker?
No. The FCA doesn't require an exam for protection advice. The firm has to be sure you know what you're doing before you advise anyone.
Will I be sold leads?
No. We never sell leads.
Where in the UK can I do this?
The training is by video call, so where you live isn't a barrier.
Book an insight session
Tell us a bit about you and we'll come back to you to book in an insight session into the industry.
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We'll come back to you to book your insight session.