Protection Insurance

Protection Insurance for UK Families

Protection insurance is a broad term for policies that pay out if you die, become seriously ill, or can no longer work. The right combination depends on your family, your mortgage, and your income. We are independent, whole-of-market specialists — we search every insurer to find the right cover at the right price, with no pressure and no bias.

FCA Regulated|FCA No. 1038034|Independent & Whole-of-Market|Family Protection Specialists|Est. August 2019|Verify on FCA Register

Our protection services

Every family’s situation is different. Below are the protection products we advise on — click any card to learn more and find out if it’s right for you.

✓ Life Insurance

Pays a lump sum to your family if you die during the policy term. The foundation of most family protection plans — used to clear a mortgage, replace an income, or both.

Learn about life insurance ›✓ Critical Illness Cover

Pays a lump sum if you are diagnosed with a serious illness — cancer, heart attack, stroke, and more. Gives you financial breathing room when you need it most.

Learn about critical illness cover ›✓ Income Protection

Replaces a portion of your income if you cannot work due to illness or injury. Pays monthly — keeping your mortgage, bills, and family finances on track.

Learn about income protection ›✓ Family Income Benefit

Pays a regular monthly income to your family if you die — not a lump sum. Often cheaper than level term for the same monthly benefit. Ideal for salary replacement.

Learn about family income benefit ›✓ Mortgage Protection Insurance

Designed specifically to clear your mortgage if you die. A decreasing term policy that reduces in line with your outstanding balance — typically the most affordable option.

Learn about mortgage protection ›✓ Relevant Life Insurance

A tax-efficient death-in-service benefit for directors and employees. Premiums paid by the company, with corporation tax relief — significantly cheaper than personal life insurance.

Learn about relevant life insurance ›★ Free Trust Guidance

Putting your life insurance in trust takes minutes, costs nothing, and means your family gets the money fast — without probate or inheritance tax. Included free with every policy.

Learn about trust guidance ›

Which protection products do you need?

Most families need more than one type of cover. Here is a quick guide to the most common combinations.

Your situation Products to consider
Family with a mortgage and young children Life insurance or mortgage protection + family income benefit + critical illness cover
Single income household Life insurance + income protection + critical illness cover
Self-employed Income protection (priority) + life insurance + critical illness cover
Company director or business owner Relevant life insurance + income protection + critical illness cover
Mortgage only, no dependants Mortgage protection insurance + critical illness cover
Anyone with a life insurance policy Free trust guidance — ensures the payout reaches your family quickly and free of inheritance tax
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Not sure where to start? We’ll work it out together.

We start with a no-obligation conversation to understand your situation — your family, your mortgage, your income, and what you are trying to protect. From there, we build a recommendation that fits your needs and your budget. No pressure, no jargon, no bias.

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Why That’s Family Finance

FCA RegulatedThat’s Family Finance is a trading style of RB Ame Ltd, authorised and regulated by the FCA (No. 1038034).
Independent & Whole-of-MarketWe are not tied to any insurer. We search the whole market to find the right policy at the right price.
Protection SpecialistsProtection insurance is all we do. We know the products, the insurers, and the underwriting inside out.
Free Trust GuidanceWe include trust guidance with every policy we arrange — at no extra cost. It is one of the most important steps most advisers skip.
No Pressure, EverWe explain your options clearly and let you decide what feels right. There is no sales pressure and no obligation.
Est. August 2019We have been helping UK families protect what matters most since 2019.
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Protection insurance questions answered

What is protection insurance?
Protection insurance is a broad category covering policies that pay out if you die, become seriously ill, or cannot work. The main types are life insurance, critical illness cover, income protection, family income benefit, and mortgage protection. Each product works differently and suits different needs — many families benefit from a combination.
How much does protection insurance cost?
The cost depends on the type of cover, the amount insured, the policy term, your age, and your health. Life insurance for a healthy non-smoker in their 30s can cost as little as a few pounds a month. We search the whole market to find the most competitive premium for your specific circumstances.
Do I need more than one type of protection?
Most families benefit from more than one product. A common combination is life insurance or mortgage protection (to clear the mortgage), family income benefit (to replace the salary), and critical illness cover (for a lump sum on diagnosis of a serious illness). We help you build a plan that covers the right risks without overpaying.
What is the difference between life insurance and critical illness cover?
Life insurance pays out when you die. Critical illness cover pays out when you are diagnosed with a specified serious illness — such as cancer, a heart attack, or a stroke — while you are still alive. Both pay a lump sum, but they cover different risks. Many families have both.
Is protection insurance regulated?
Yes. Protection insurance advice in the UK is regulated by the Financial Conduct Authority (FCA). That’s Family Finance is a trading style of RB Ame Ltd, authorised and regulated by the FCA (No. 1038034). You can verify our registration on the FCA register.
Do I need to put my life insurance in trust?
Not legally — but it is strongly recommended. Without a trust, the payout forms part of your estate, which means it could be subject to inheritance tax and delayed by probate (which currently takes an average of nine to twelve months). A trust bypasses both. We include free trust guidance with every policy we arrange.
Written by Ben Tomlin — Financial Adviser, That’s Family Finance (a trading style of RB Ame Ltd).
Qualifications: Level 4 Diploma in Financial Advice · Level 3 Certificate in Mortgages & Protection · Level 3 Certificate in Equity Release.
FCA Individual Reference Number: BXT01420 · Last reviewed: August 2026.

 

Important information: That’s Family Finance is a trading style of RB Ame Ltd, authorised and regulated by the Financial Conduct Authority (FCA No. 1038034). Independent. Whole-of-Market. Family Protection Specialists. The information on this page is for general guidance only and does not constitute financial advice. Individual circumstances vary. Always seek regulated financial advice before taking out a protection product.