Our Equity Release Introducer Service
We want to be completely clear about how That’s Family Finance works with equity release. We are an introducer: we donot advise on equity release ourselves. We connect you to a carefully selected, FCA-regulated equity-release adviser and stay alongside you for the protection side.
Last reviewed August 2026 · ~5 min read. Equity release goes to a separately authorised firm we have vetted
- We are an introducer for equity release. We do not provide equity-release advice.
- We introduce you only to FCA-regulated equity-release advisers.
- There is no fee to you for the introduction.
Who we are
That’s Family Finance is a trading style of RB Ame Ltd. You can verify us on the FCA Register and check the company on Companies House.
What ‘introducer’ means for you
Equity release is a specialist, regulated area. Rather than pretend otherwise, we are honest about our role: we do not advise on equity release. Instead we introduce you to a carefully selected, FCA-regulated equity-release adviser. They provide the regulated advice, the personalised illustration and the recommendation; we make sure any protection you have is set up properly alongside it.
- You get regulated advice on equity release from a specialist.
- We don’t charge you for the introduction.
- You are under no obligation to go ahead.
How we’re paid
We may receive an introduction fee from the adviser or provider if you proceed. This never adds to your costs, and it doesn’t change the advice you receive. Your adviser must still recommend what is right for you. Every cost is set out transparently in the personalised illustration before you commit to anything.
Your protections
- Equity release advice is FCA-regulated, and Equity Release Council plans include a no-negative-equity guarantee and the right to remain in your home for life or until you move permanently into care.
- Independent legal advice is required before any plan completes.
- If something goes wrong you can escalate to the Financial Ombudsman Service.
- Remember that equity release will reduce the value of your estate and can affect means-tested benefits: always take regulated advice and ask for a personalised illustration.
Talk to us
We are an introducer, not an equity-release adviser. If you want to explore equity release, we connect you to a carefully selected, FCA-regulated equity-release adviser, no fee for the introduction.
Ask us to introduce you to an adviser →Related guides
Check broadband before you make an offer
Broadband speeds can vary street by street, so check the exact address before you commit. Ofcom's free checker shows which broadband speeds and mobile coverage are available at any UK property.
Check broadband at an address (Ofcom)
We can introduce you to a specialist who can combine your mobile, broadband and utilities into one bill. There's no fee for the introduction.
We don't provide these services ourselves. Switching household bills is not a regulated financial service, so FCA protections and the Financial Ombudsman do not apply. We'll only pass your details to the specialist if you ask us to. See our privacy notice.
Common questions
Does That's Family Finance advise on equity release?
No. We are an introducer for equity release, not an equity-release adviser. We connect you to a carefully selected, FCA-regulated adviser; they provide the regulated advice and personalised illustration.
Do you charge for the introduction?
No. There is no fee to you for the introduction. We may receive an introduction fee from the adviser or provider, but this never adds to your costs.
How do I know you're genuine?
You can verify us on the FCA Register and check the company on Companies House.
Who actually gives the advice?
An FCA-regulated equity-release adviser, whom we introduce you to. They assess your circumstances, consider alternatives such as downsizing, and provide a personalised illustration before any recommendation.
How do I check broadband speed at a property?
Use Ofcom's free broadband and mobile checker at checker.ofcom.org.uk. Enter the property's postcode and choose the address to see which broadband speeds and mobile coverage are available before you make an offer.
Useful links
Talk it through with us
Tell us what you have in mind and we will come back to you, usually the same day. We are open Monday to Saturday, 9am to 8pm.
WhatsApp us
We do not provide equity-release advice; we are an introducer. Where equity release may be right for you we introduce you to a carefully selected, FCA-regulated equity-release adviser. A lifetime mortgage is a loan secured against your home; to understand the features and risks ask for a personalised illustration. Equity release will reduce the value of your estate and can affect means-tested benefits.