Why we started That's Family Finance

14 December 2025

A family in a group hug

Welcome to That's Family Finance

Family protection doesn't have to be complicated. That's why we're here.

At That's Family Finance, we believe every family deserves clear, honest guidance on protecting their future. No jargon. No pressure. Just expert advice that puts your family first.

Our Mission: Jargon-Busting Financial Protection

The financial services industry is full of confusing terms and complicated products. We cut through the noise to help you understand exactly what you need, whether that's life insurance, mortgage protection, critical illness cover, or income protection.

We're here to lead, guide, and give you real value. Because protecting your family's future shouldn't feel overwhelming.

Built by Families, for Families

We understand what matters most because we're families too. We know the questions you're asking, the concerns keeping you up at night, and the peace of mind you're looking for.

That's why we connect you with independent advisers across the UK who'll take the time to understand your unique situation. No loaded premiums. No hidden jargon. Just the right cover for your family, without the pressure.

Our Promise to You

When you work with That's Family Finance, you get:

  • Clear communication: We explain everything in plain English
  • Expert guidance: Independent advisers
  • Real value: The right protection at the right price
  • Family-first approach: Your needs, not our sales targets

Because securing your family's future shouldn't be complicated. It should be clear, straightforward, and built around what matters most to you.

Welcome to That's Family Finance. We're here to help.

About That's Family Finance

That's Family Finance is a trading style of RB Ame Ltd. We are not tied to any single provider, and for mortgages, equity release, pensions and investments we introduce you to separately authorised specialist firms.

Address: The Retreat, 406 Roding Lane South, Woodford Green, Essex, IG8 8EY

Call: 0330 043 1229  ·  WhatsApp: Message on WhatsApp  |  Email: hello@thatsfamilyfinance.co.uk

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